NEXT week, we publish our next London food producer interview: Adrienne Treeby of Crown & Queue. Here is a preview of our interview with one of Spa Terminus's newest resident.
When I first meet Adrienne Eiser Treeby of Crown & Queue, she is pondering the origins of cayenne pepper. Was it a late addition to the 19th century recipe that she is currently studying or an original ingredient? This is not a question that you normally find yourself being asked but then again this trained chef, cheesemonger and salumiere is someone who defies conventions. Trained in the northern Italian style of curing under master salumiere Kristopher Doll, Adrienne is in her own words the “managing director, pork whisperer and fearless heroine” behind Crown & Queue, a British charcuterie business specialising in cured and preserved meats that opened in October last year. You can learn more about Crown & Queue here. BRIXTON Cornercopia is one of our favourite places in south-west London. One of the first neighbourhood restaurants and home ware stores to open as a part of the revitalisation of Brixton Market back in 2010, we have always found their approach to local seasonal food truly inspiring. This summer they are opening their kitchen garden for a series of Sunday picnics from mid-July to September. Described as a "secret forest garden, home to foxes stag beetles and cats", it's sounds the perfect place to celebrate and experience the bounty of the English summer. DATES: Sunday July 26th, Sunday August 2nd, 16th & 30th, and Sunday September 13th PLACES are limited to 20 per Sunday. You can email Brixton Cornercopia for a preview of the menu here. DISCOVER MORE OF SW9
YEARS ago at the Melbourne Film Festival, I watched The Gleaners and I by the French documentary film maker, Agnes Varda. It's subject - the modern day urban gleaner, those that frequent markets and fields post-harvest to glean, scavage and hunt for rejected produce. It is an extraordinary film, haunting in its expose of the extraordinary waste that characterises our food industries. The award winning campaign by Intermarché reminded me of the mountains of potatoes in Varda's film - discarded and left to rot for being misshapened.
Over 300 million tons of food is wasted each year across the EU. As France's third largest supermarket, Intermarché’ promoted imperfect fruit and vegetables, selling it at a 30% discount, as a part of the 2014 EU's Year Against Food Waste campaign. (Supermarkets generally reject misshaped fruit and vegetables, only accepting produces that fits a standardised norm.) Inglorious fruits & vegetables were given their own aisle, promoted across multiple marketing channels from print, billboards, TV, radio, as well as Intermarché’s catalogues and social media platforms. The supermarket also created soups and fruit juices using misshaped produce to demonstrate its flavour. The campaign was designed with ad agency Marcel Who and photographer, Patric de Villiers. Back on the radar as the winner in the graphics category for Design of the Year 2015 from London’s Design Museum, what we want to know is when are British supermarkets going to follow suit? No not does this campaign address food equality - who is able to access good food, but it supports our local farmers. You can view the Intermarché and Marcel Who’s film about its Inglorious fruits & vegetables. ASK Joe Stella about food and the answer is all about home. The artisan alchemist behind Stellacello talks to us about growing up in Australia, Amaro London, and the pleasures of cannoncini.
Growing up in Melbourne Australia, food and drink has always been about family. "As someone with an Italian heritage, this love and passion, this enjoyment of food and bringing it to the table is engrained in me. These traditions are deep within people’s way of life and the way that they eat. So even for me as a second generation Australian I hold these Italian traditions very close to my heart.” Now living in London, Joe launched Stellacello in 2012 from his home in Bethnal Green, taking inspiration from family recipes that originated in Italy over three generations ago. “I have always been very passionate about food: cooking, curing meat and crafting cheeses, and making liquors to have at home to share.” However, the journey from home liqueurs to a creating a recognised brand in London was in his own words an “accidental” one. A friend asked to stock one of his liqueurs at her restaurant - The Lardo in London's East End, and success followed with clients now including Ottolenghi, Polpo and Tate Modern. |
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February 2017
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