IT'S one of the most recognised marks in the English language. The Ampersand that jumble of words “and per se &” that was once the alphabet’s 27th letter.
Loved by many a designer and wordsmith for its arabesque style, the ampersand has effortlessly spanned lexicons of words and ideas. With a social fluency that predates social media, you could say that it was one of the first modern social networkers, a matchmaker par excellence. For Grant Harrington, such poetry is not lost. Explaining why he named his butter after this most poetic of punctuation marks, he says: “Butter sits perfectly with an ampersand - just think about it - bread & butter. For me, the importance of the ampersand is that it highlights the importance of staple ingredients needing to be at their upmost deliciousness.” Since launching his handcrafted cultured butter in late 2014, Grant’s commitment to the importance of ingredients has been obvious to anyone (of which there are many) who have tasted his butter. In fact, this attention to deliciousness has governed Harrington’s career from his time as a chef including a stint at Fäviken (Sweden) to his dedicated following at London’s Druid Street Market.
0 Comments
|
ARCHIVES
February 2017
|