London larder: Melrose and Morgan (NW3)

Melrose and Morgan, Hampstead. Photo courtesy of Melrose And Morgan facebook page. 2013.

Long time champion of British produce, Melrose and Morgan (@Melrose_Morgan) is your quintessential grocer. Inside its stores in Hampstead and Primrose Hill, you’ll find an inspirational range of goods including new season honey, freshly baked breads and pastries, olive oils, teas and cordials, as well as new harvest vegetables. Much of the produce is made in-house: seasonal, handmade and in small batches. Its sour cherry granola, good afternoon jam, parmesan biscuits and mince pies were awarded Great Taste Awards in 2013. Add to this a green focus - minimal packaging, recycled materials, a strong brand identity and welcoming café (any aspiring cook will find its changing seasonal menu inspiring) and you have an innovative albeit modern incarnation of that great British institution - the grocer. 

Address:  Primrose Hill, 42 Gloucester Avenue, NW1 8JD; Hampstead, Oriel Hall, Oriel Place, NW3 1QN. 
Tel. 020 7722  0011 (Primrose Hill); Tel. 020 7794 6727 (Hampstead)
Opening hours: Mon - Fri 8.00–19.00, Sat 8.00–18.00; Sun 9.00–17.00.
Online: available

DISCOVER NW3
For your self-guided walk of Hampstead Heath, click on our map above and start walking. 

LONDON LARDER
Curious to know more about London's food larder from its beekeepers, artisan coffee roasters, and markets, then click on the photo above to start sampling. 

LONDON GROCERS
Discover why the UK is a nation of shopkeepers in our feature on London's best from The General Store in Peckham to Lina Stores in downtown Soho.