Long time champion of British produce, Melrose and Morgan (@Melrose_Morgan) is your quintessential grocer. Inside its stores in Hampstead and Primrose Hill, you’ll find an inspirational range of goods including new season honey, freshly baked breads and pastries, olive oils, teas and cordials, as well as new harvest vegetables. Much of the produce is made in-house: seasonal, handmade and in small batches. Its sour cherry granola, good afternoon jam, parmesan biscuits and mince pies were awarded Great Taste Awards in 2013. Add to this a green focus - minimal packaging, recycled materials, a strong brand identity and welcoming café (any aspiring cook will find its changing seasonal menu inspiring) and you have an innovative albeit modern incarnation of that great British institution - the grocer.
Address: Primrose Hill, 42 Gloucester Avenue, NW1 8JD; Hampstead, Oriel Hall, Oriel Place, NW3 1QN.
Tel. 020 7722 0011 (Primrose Hill); Tel. 020 7794 6727 (Hampstead)
Opening hours: Mon - Fri 8.00–19.00, Sat 8.00–18.00; Sun 9.00–17.00.